To me, what makes fashion unique is the meaning someone gives a piece after choosing it. Two people can wear the same design and have very different reasons for keeping it. That is the part I find most interesting in personalized jewelry.
I would distinguish personal meaning from simply offering more options. A name, date or small inscription can refer to something specific in a person's life. A long menu of finishes and decorative details does not necessarily make a piece feel more personal. I think the design should leave room for the wearer's story rather than requiring the wearer to explain the brand's story.
My hope for a new era of fashion is that we give that kind of attachment more attention when discussing originality. I would ask whether a person still wants to wear a piece once the occasion for buying it has passed. Can it belong in an ordinary day as well as a gift photograph?
For a designer, I think that means treating wearability as part of the creative work. A meaningful detail should sit comfortably within something the person actually wants to put on.
Aviad Faruz, Owner, FARUZO Jewelry
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